Category: Food & Beverage
20030 Producer of Typical Spanish Meat Products – Castilla y Leon – Central Spain
The origins of the company date back to 1999, when the owners decided to start a wholesale business.
Their aim was to preserve the traditional touch that would make their products a benchmark in the market.
Their location is a city in the central part of northern Spain known for its medieval streets and its Romanesque architecture.
No doubt that this region is one of the most significant areas in Spain where, due to its climatic conditions, orography and traditions, is ideal for the production of quality sausages.
The factory is located in a small town nestled in a soft elevation on an extensive plain, located at about 1018 meters of altitude, near the foot of the Moncayo.
Within the town, it is located next to the 15th century castle, one of the best preserved in the province, which, on the other hand, is part of its logo.
Located on several routes of interest: Route of Castles and fortresses of Soria, Route of Bécquer, Route of the Lands of Moncayo, Camino de Santiago.
Within the variety of products they produce, we can highlight one of the most typical products of Soria, the torrezno.
The “ torrezno” is a typical product on the menu card of restaurants and “gourmet bars”. Therefore the sales volume is important in the province with a high expansion potential throughout Spain.
- Furthermore they manufacture typical products of the Soria region
- various types of “ chorizo”
- sirloin of pork
- marinated sirloin of pork
Hypermarkets Leclerc, the main and only hypermarket in Soria, is one of the company’s main clients. Furthermore Leclerc is active in the rest of Spain, thus enabling future expansion.
Their products occupy a remarkable place within the sector, being one of the
main suppliers , included in the group of local alliances.
SALES AND MARKETING
The management of the company is traditional, with hardly any use of IT tools, website or computer programs (except invoicing and delivery notes).
The sales channels are hypermarkets / department stores in Soria, distribution
in Soria and other provinces, such as Zaragoza; as well as supplying the hospitality sector.
EXPANSION – GROWTH
- Direct online sales is an option that has not been exploited and in the future it is an option with relatively low costs, which can open the market and increase sales volume substantially.
- Second option is to attract wholesalers nationwide willing to sell and distribute their products.
The best breed of pigs are used for the elaboration of the products.
All of it complying with the quality controls established by law.
Although production is carried out by industrialized processes, other activities are carried out manually, such as packaging.
In order to improve the above mentioned production processes, it should be considered to invest in more sophisticated automation methods.
Actually this company reaches a turnover around 450.000 euro/year.
The company is housed in a modern industrial building totally equipped to manufacture their delicacies.
The site even features a nice shop open to the public.
This fully installed building is of full property and included in the price.
COMPANY ASSETS / VALUATION
In order to set a market price, the partners / business owners requested a valuation from an external company that compared all the inputs, the data published in the commercial register as well as those provided by the owners themselves for the year 2019 (updated and in the publication phase).
Information from CNAE was also used in order to make a comparison with other companies of the sector.
Due to retirement age of the owner this company is on the market for 565.000 euro INCLUDING commercial premises in FREEHOLD.