Property Details
Description
21106 Wholesale Decorative & Christmas Electrical Material - Autonome regio Valencia
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INTRODUCTION
This company is dedicated to the WHOLESALE OF HOLIDAY, DECORATIVE, AND CHRISTMAS ELECTRICAL MATERIAL.
Mostly importing from China, selling and distributing throughout the national territory and in Portugal, with a network of 18 free Commercial Agents, who carry out commercial work throughout the territory of operation.
Their products are distributed through Electrical Material Stores, to Town Halls, Shopping Centers, Hotel Chains, Event Companies….etc.
At the same time this company runs a successful online shop where professionals and private clients can place their order.
REGION
This business is located in the province of Alicante, in the middle of the Costa Blanca, Alicante is one most important tourist destinations in the Spanish east coast. The many golf courses, along with the tranquil waters of the Mediterranean Sea, are part of the appeal of this beautiful harbor city, which sits at the foot of the Castle of Santa Barbara, a silent witness to the numerous civilizations to have settled here. Alicante became a dream destination for numerous international residents who have chosen this beautiful sunny area as their ( semi) permanent home.
COMPANY HISTORY
The corporation was established in 2016, although the current owners have been working in the electrical sector for more than 25 years, as Commercial Agents, representing numerous electrical material firms, a trajectory that allowed them to generate a wide portfolio of clients and distributors in the sector.
They started in 2016, centralizing efforts on the CHRISTMAS CAMPAIGN locally in the Alicante and Province area.
The objective of this new corporation was selling and distributing decorative electrical material initially only towards the local market. Today their distribution channels reach all over the national territory as well as in Portugal. Currently the company serves 530 B2B professional clients.
In the beginning they started in a rental commercial space of 140 square meter, and after 2 years they bought an industrial warehouse of 400 square meters. One year later, due to regular expansion, the company rented the adjacent warehouse of 250 square meters.
They use 2 industrial warehouses with a capacity of 650 square meter and maybe they´ll need more space in the near future.
STAFF
This company is family-owned.
The General Director oversees the operation of all departments. She cooperates and supervises the purchasing department, the commercial and logistics management, and the Client Relations Department
Furthermore, is an employee for the accounting and Human Resources department, an electrician technician two administrative sales representatives.
And a Free Lance Commercial Director
LOCATION
The company is situated on the main road of an important Industrial Park, well connected with the A77 motorway and the A70, enabling easy and fast connection to any point in Spain.
PREMISES
The corporation uses 2 contiguous industrial warehouses that add up to 650 square meters of storage.
- The first warehouse,
* on the ground floor is a product showroom of 100 square meter and
* 200 m2 more of storage and toilets.
- On the first-floor various offices on a total of 110 square meter, including a Meeting and Management Room, Restrooms. In addition, there is a 130 square meters for storage.
- The adjoining warehouse is dedicated to the storage of large products, with a total of 250 square meters
- In addition is a plot of 200 square meters to facilitate parking and transport of goods.
DELEGATIONS
The corporation owns 17 delegations on the national territory, and 1 delegation in Portugal.
These delegations market the products through free-lance Commercial Agents renumerated on a commission based on sales.
Each Agent has a pre-established area and can only act in its territory, freely organizing his commercial agenda, type of client, visits to be made, management and supervision of orders … etc.
Regarding the expenses derived from their commercial activity, they are fully assumed by each Commercial Agent in their area. The commercial activity of each Agent is governed by the rules contained in Law 12/1992 of May, regulating the Agency contract.
The orders from different delegations are received and processed by the wholesale company and shipped directly to the client.
PORTUGAL
In Portugal, clients are mainly Electrical Material Warehouses, the distribution is carried out through Free-Lance commercial Agents in the area.
CLIENTS
Most of their clients are.
- Electrical Material Warehouses,
- various Town Halls,
- Supermarket Chains,
- Hotel Chains,
- Event Companies,
- Festive and Artistic Installers,
- Festive and Artistic Electrical Material Marketers,
- Parishes…
- .etc
Most sales are B2B, verily rarely this business sells to the end customer.
PRODUCTS
Although the major business line is based on wholesale, recently they launched an online shop with two product lines, one professional and the second one directed to the private customer.
The online shop offers the possibility to download the full wholesale catalogue.
In September 2021 they will launch the new catalog for the “Christmas 2021 campaign”, with new product added.
In the list of current products include:
– LUMINOUS THREAD
– GARLANDS
– METEORITE EFFECT LIGHTING
– LIGHT CURTAINS
– 3D SPHERES
– CHRISTMAS TREES AND LIGHT CONES
– LUMINOUS TREES
– CHRISTMAS SIGNS, SIGN IN GENERAL LED
– DIGITAL LED DISPLAY
– DECORATIONS IN PVC
– GIANT “Nativity Scenes” in DIFFERENT SIZES
– 3D FIGURES for in – and outside
– EXTRA LARGE LUMINOUS FIGURES
EXPANSION
Expansion Projects:
- Strengthen all the delegations and try to cover some areas with more Agents in order to cover the entire national territory with more personnel.
2- To achieve a greater presence in online sales, through the newly launched online shop, attracting both professional and private consumer.
3- Expand and commercialization of their products to the European market.
4- Focus on developing “A SUMMER CAMPAIGN”, not only projecting on the X-Mas sales. Using the same existing delegations and logistics.
FUTURE STRATEGY
Currently 80% of sales occur from September to December. This business achieves a turnover in only 4 months’ time that allows them to make the business profitable based on the Christmas campaign.
- By adding a new “Summer Campaign” focused on weddings, parties, communions, events in general, hotels, they could double the turnover and benefits in a short period of time.
The great advantage is that many of their actual products can be used in a “Summer Campaign” they just will have to add some more exclusive items in order to create a full “Summer Catalogue” .
- The second pillar would be to open to the European market.
Despite the difficult period due to COVID pandemic, the company can demonstrate that the turnover has always continued to grow as Town Halls, supermarkets, large companies, Churches, Parishes continued to decorate their premises for the Christmas season.
TURNOVER
This successful company realizes a turnover of 700.000 euro/year with nice EBITDA
CONCLUSION AND PRICE
Due to the upcoming retirement of the owner, this company is for sale
At 750.000 euro