20023 Automatic Data Identification Control C°– AIDC sector- Galicia North Spain
Since 1995 the company has been part of the automatic data identification sector. Always applying serious and committed sales and service policies.
In this way, they distribute the most innovative and effective technologies and systems on the market to:
Label printing and design
Automatic or manual labeling and marking
Identification and data capture
Often big brands and corporations are cold and impersonal, they prioritize their bottom line. Commercial policy only seeks to sell because they have to meet objectives, without taking into account the real needs of their potential clients, “if they can sell them a Mercedes, they don’t sell them a Volkswagen”.
This company’s business model seeks commitment and reciprocity. They want to be partners of their clients, with the aim of giving the best possible solutions and service.
BUSINESS AND ACTIVITY
This is a service company within the so-called ADIC sector (Automatic Data Identification Control).
The business is aimed at companies that need to identify, control and trace their products.
They distribute and manufacture semi-real and real-time labeling systems for line endings, develop custom software, etc.
The new rules and requirements in the field of labeling and identification are becoming increasingly demanding, and oblige companies to have the correct identification and traceability, verifiable at all times.
This ” Registered Brand” company has the necessary software and hardware tools for total control of its products. Their specialists will inform the client personally about the identification and marking technologies on the market, their pros and cons, and will advise them about the solution that best meets their needs.
CHALLENGES AND REAL GROWTH SINCE 2001
At the beginning – since their start in 2001- the challenge was to reach forcefully and industrial labeling solutions to all companies in Galicia. In 2000, they implemented a versatile and easy-to-use labeling system in the fishing sector in all the fish markets in Galicia, by mandate of the Government.
Growth until 2008 was +/- 35% annually, with a staff of 8 people.
CHALLENGES FOR THE FUTURE
Develop the RFID business through their own brand .
The strong point is their knowledge of the sector after 25 years of experience..
PROFILE OF CUSTOMER: SMEs / multinationals and self-employed
REGIONAL / NATIONAL CUSTOMER
The business currently has 1.312 clients in the Data Base, of which assets are +/- 40%
Mainly in following sectors.
Food, animal feed, canning, wood and automotive industry.
CUSTOMER ATTRACTION, MARKETING / ADVERTISING MEDIA
Insertion of advertising in regional newspapers according to event dates. Attendance at sector fairs
SOFTWARE OF OWN DESIGN ’
The company has designed a very sophisticated tracking-software for the fishing industry, which has been supported by he Government of Galicia.
In order to reduce high and specialized staff salary, this software is currently modified and maintained by a partner company.
OTHER SOFTWARE / BRANDS:
Official distributor of NICE LABEL and Label Star Office (software).
Printers: Carl Valentín, CAB, Honeywell, SATO, ALtech (systems), etc.
The company owns two different “registered trade marks”
This successful company is operating with two full – time technical staff members.
All other tasks are delegated to “outsourcing companies; such as bookkeeping, maintenance of own software, secretary etc.
If many installations have to be realized at the same time, temporary workers will be hired.
This company reaches a turnover about 400.000 euro/year which can easily be increased by upgrading marketing methods such as Social Media, increase the attendance at sector fairs (maybe nation wide) etc
The premises on 200 m2 surface, are rented at 734,11 euro/month
Due to retirement age of the owner, this company is for sale at 650.000 euro
including machinery, stock and fleet of vehicles