21116 Online shop Mural Vinyl Decoration with International Franchisees and Franchise Expansion Plan - Barcelona
This company is a pioneering Spanish brand of decorative vinyl for in- or outdoor applications.
It believes that decoration and innovation are part of the common interest of people. More and more people want to reinvent and redecorate their rooms without having to spend a large fortune on renovations. And the best way is to decorate it with decorative vinyl to give an elegant touch to the room.
They supply also corporate clientele mainly for larger projects requiring a personalized vinyl design for Shop windows, Offices, Schools or with a specific Quote, a Drawing or to recreate a logo or design, and much more.
With their Franchise Expansion Plan they now have franchisees in Israel, Colombia and the United States and still continue to expand their formula to other countries.
Barcelona is the 20th-most-visited city in the world by international visitors and the fifth most visited city in Europe after London, Paris, Istanbul and Rome, with 5.5 million international visitors. Popular for its typical RAMBLA, Barcelona is ranked the most popular city to visit in Spain.
Barcelona as internationally renowned a tourist destination, with numerous recreational areas, one of the best beaches in the world, mild and warm climate, historical monuments, including eight UNESCO World Heritage Sites, such as : Sagrada Familia, Parque Guëll, Casa Battló, casa Milà, La Rambla, Camp Nou stadium, Parc de Montjuïc en de Font Magica (fontein), Palau de la Música Catalana, Barri Gòtic, , Mercat de la Boqueria, not to forget the succulent gastronomic delicacies.
The idea was born in 2006 in Barcelona, from a personal project, as a new proposal to reinvent wall decoration. Until now, more than 1400 vinyl designs appear in their catalog.
In 2007, the online shop was inaugurated, a result of the work and effort of the whole team.
Through their innovative idea and extended choice of products, this company was mentioned for being the latest trend in wall decoration by the prestigious Times magazine in 2008.
Since the company regularly received requests to sell the products in other countries, they decided to apply the Franchise formula.
Therefore, they now have franchisees in Israel, Colombia and the United States and still continue to expand their formula to other countries.
The company aims to become a pioneer in the decoration industry, a leader in modern trends.
They will spare no effort to provide the world with fantastic decorating products and services, offering eco-friendly and affordable materials for all budgets.
The company runs with 2 – 5 people.
One of the pillars is the designer, with a seniority of 4 years she shares the vision to become the leader in this sector.
The company displays an assortment of more than 1000 vinyl designs and an additionally 400 in production for the new 2022 catalog.
Every and each design is produced by the company itself, according to client requests since there are many colors and materials to choose from.
Therefore, they hold a stock of prime material in various colors and prints as well as transparent and translucent material.
Their main suppliers are JESVY, NOVA PRISMA, SPANDEX, TUBOS ESBERT.
All these producers are from Spain or Europe.
The company has been working with them for many years, therefore they obtain a certain and substantive discount on materials.
For the logistics they manage contracts with DYNAMIC EXPRESS AND GENEI GLOBAL LOGISTIC.
The company´s clientele can be divided into 4 branches, which are the following:
- PHYSICAL STORE: Customers who come to the physical store and order a vinyl design right there.
- WEB: Clients who request a vinyl from the catalog on the website. These can be individuals or companies.
The online shop serves clients all over the world: SPAIN, PORTUGAL, FRANCE, GERMANY, UNITED STATES, etc.
- PROJECTS: Individuals or corporates requiring a personalized vinyl design for:
Shop windows, Offices, Schools or with a specific Quote, a Drawing or to recreate a logo or design, and much more
- DISTRIBUTORS AND / OR PROFESSIONALS. Actually, they count on 500 distributors/professionals and business relationships throughout Spain and Portugal.
COMMERCIAL AND EXPANSION PLAN
The company can grow nationally and internationally.
Internationally, by recruiting and opening more Franchisees in different countries
- GOOGLE, extend ad words services on Google in order to appear among the first advertisements
- Open more stores as in Madrid and other main cities in Spain.
- Maybe it would be a good idea to sell more home accessories or decorative items in physical shops all over Spain
- Edit a mini catalog various times a year
- Edit a full catalog every year/2 year referring to all categories
- Expand the collection to decorative textile vinyl and vinyl rugs.
- Create a group of freelancer in Spain who can install (larger) vinyl designs.
Considering that this company is still in full development, it realizes and achieves a turnover of approximately 125.000 euros/year
CONCLUSION & PRICING
On the market for 85.000-euro Premises rented