Property Details
Description
21107 Design and Manufacture of Customized Sports Garments for Clubs and Groups- Barcelona
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INTRODUCTION
DESIGN AND MANUFACTURE of CUSTOMISED SPORTS EQUIPMENT FOR CLUBS AND GROUPS.
Personalized Sportswear
The company is a manufacturer of personalized sportswear for all types of sports, especially Cycling, Triathlon, Running and Trail. Without minimum orders, they are able to manufacture from 1 garment.
They design each equipment upon client´s instructions or, if client prefers, their own team of designers will produce a custom design.
There is no limit to colors, logos, badges, inscriptions or images.
Clients can choose from various designs and models in their on-line shop
SITUATION
Located in a Spanish municipality and city in the province of Barcelona, in the autonomous community of Catalonia. Capital of the Maresme region it is located on the Mediterranean coast, some 30 kilometers northeast of Barcelona, and has traditionally been an administrative center of territorial relevance and economic dynamism.
BARCELONA
Barcelona is the 20th-most-visited city in the world by international visitors and the fifth most visited city in Europe after London, Paris, Istanbul and Rome, with 5.5 million international visitors. Popular for its typical RAMBLA, Barcelona is ranked the most popular city to visit in Spain.
Barcelona as internationally renowned a tourist destination, with numerous recreational areas, one of the best beaches in the world, mild and warm climate, historical monuments, including eight UNESCO World Heritage Sites, such as : Sagrada Familia, Parque Guëll, Casa Battló, casa Milà, La Rambla, Camp Nou stadium, Parc de Montjuïc en de Font Magica (fontein), Palau de la Música Catalana, Barri Gòtic, , Mercat de la Boqueria, not to forget the succulent gastronomic delicacies.
THE COMPANY
Specialists in manufacture of personalized technical sportswear
The company designs and manufactures fully customized technical sports garments.
Mainly specialized in cycling, triathlon, running, trail and bike-trial.
HISTORY
The brand was founded in 2010 counting on a personal professionalism with more than 30 years’ experience in the sports textile sector. Initially manufacturing for other renowned brands in the sports world. That is why the company can offer a wide knowledge in technical fabrics of the latest generation and custom-tailoring which allows them to take care of every detail of their garments so that the athlete obtains maximum comfort and performance wearing them.
Currently they have a wide commercial network of shops throughout Spain and France. The company not only sells to clubs, groups, collectives and distribution shops, but also for private individuals as they don´t apply minimum orders and are able to produce one garment per order.
They are committed to excellence and detail in their sportswear using the latest technology on the market. All this has allowed them to grow continuously and position themselves in the sector by offering a top-quality product at standard market prices. Their priority is offering maximum comfort to their clients while accompany them in all their sports achievements.
As they carry out all facets from design to production in-house, allows them to control the entire production chain up to customer´s satisfaction. In turn, they can offer delivery within a maximum of 15 working days from design approval, a fact that sets apart from other brands in the market.
Consequently, all garments are entirely made in Spain, thus guaranteeing maximum precision, quality and detail in all articles.
PRODUCTS
Personalized clothing for events
Personalized clothing for sports events, cycling races, marathons, or any other type of event.
They design equipment upon client´s particular instructions or, their staff designers will produce a custom design. There is no limit to colors, logos, badges, inscriptions, or images.
Before final decision 3 different designs are proposed, from which the client can choose the one that suits best
The company offers the best material to turn every event into a triumph by using high quality garments at competitive prices.
The company works with a wide range of products and more than 200 different articles and finishes.
Quality
The company uses the best fabrics with the most modern technology.
- iON
Highly breathable, it combines moisture management technology with an antibacterial finish based on silver ions. The jersey stays fresh and dry and prevents odor.
- Lycra Teflon
Their bib shorts and overalls are made from high stretch and recovery Lycra with a Teflon treatment that repels water and protects the equipment from dirt.
- DryStorm
Used in jackets it is an all-rounder for the worst weather conditions, it has thermal properties, is waterproof and contains a windproof membrane, as well as being a breathable fabric.
- Zero Wind
The windproof membrane for waistcoats and jackets, extraordinarily light and breathable at the same time.
- Termotech
Thermal fabric used in shorts and jackets from their winter range, with a chamois lining and a thickness that will protect the client perfectly from the cold.
CHAIN OF SHOPS AND RETAILERS
The company’s sales, production and administrative headquarters are located in Spain. The industrial premises are situated in a subsidiary city of Barcelona, where the administration and control of the company, as well as the manufacturing and distribution departments are housed. The town is renowned for its large concentration of textile companies in Catalonia.
At the same time, the company runs its own physical shop, the headquarters of the brand and its point of reference as a showroom for all the entities and sports clubs that want to view the collection. In this shop, close to the customer, they can offer a personalized treatment and take care of every detail of the client´s requirements.
Being the brand of reference in sports garments, they have a network of distribution shops throughout Spain. This allows them to offer a close and exclusive relationship with all end -customers. Each distribution shop is responsible for the delivery of each order to the end consumer be it sports clubs and entities, federated teams, professional athletes, or private persons.
From their headquarters in Barcelona, the company offers full support and design services to each shop. Therefore, shops are able to offer a period of 15 working days of delivering any order.
The company also counts on a network of independent sales agents distributed throughout Spain and concentrated especially in the areas of Valencia, Castilla la Mancha, Murcia, Andalusia, the Basque Country, La Rioja and Galicia.
For all these reasons, the company has a portfolio of 1.500 clients, among which
- sports entities,
- sports clubs
- sport shops
as well as agreements
- with different franchise organizations in sports material and gyms
- multi-sport and multi-brand sports clothing sales points
For which they have the exclusivity in the manufacturing service of personalized sports clothing.
COMMERCIAL NETWORK.
- Sales network in Spain
Their sales network in Spain is based on four fundamental elements:
* Direct sales through own staff / online web shop
* Agreements with sports clubs and organizations,
* Distribution shops
* Independent sales agents.
The company counts currently with different sales agents responsible for the following areas: the whole area of Alicante, Albacete, Castellón, Valencia, Murcia.
In the area of A Coruña, Lugo and Vigo there are two more commercial agents.
In turn, in the Basque Country and La Rioja they have 2 commercial agents.
The southern area is divided into 2 sales agents. One for Huelva, Seville and Cadiz and the second for Malaga, Granada, Cordoba and Jaen.
By using professional agents and shops the company can easily reach the end customer, allowing to leave a nice profit margin for their commercial intermediaries and in the same time maintaining a competitive price .
- Sales network in Europe
As far as the European market is concerned, it is important to highlight the company´s presence in countries such as France, where they have the largest number of sales agents. Also present in Belgium, Italy and Switzerland.
In France they can count on a commercial network of 3 agents in charge of working commercially in different regions of France, therefore being closer to the final customer or French sports entities.
* Central region of France (Paris)
* The northern region
* The south of France
Every agent counts on a wide contact – network with French sports entities and clubs.
In Belgium they actually count on one sales agent who is in charge of distributing and marketing the brand, offering personalized garments to clubs and sports entities.
The Italian market is handled by a sales agent, who manages a wide portfolio of clubs and sports entities related to cycling and multisport.
More recently, a new sales agent in Switzerland has joined the company and will start marketing the product in Switzerland in September 2021.
REGISTERED TRADEMARK SPAIN & EUROPE
The company holds a personalized sportswear brand, manufacturing all kinds of personalized textile sportswear for multisport. In a more specialized way, it focuses on cycling, triathlon and running garments, being a reference brand for these sectors.
The brand not only manufactures sportswear, but also supplies all kinds of sports equipment and accessories, such as backpacks, water bottles, neck warmers, personalized towels, personalized socks, caps, gloves, visors, scarves, etc. They offer a complete 360º service for all client´s needs in terms of textile sports equipment and all kinds of multisport accessories.
Registered trademark both in Spain and in the European Community.
STAFF
The company currently has 10 employees, who are divided into different departments and perform different functions.
In the production department they count on 4 employees, 1 of them is in charge of the overall production, the second one is in charge of preparing the order and the finished product. The other two are manufacturing operators who participate in manufacturing the final garment.
The design department consists of two female designers in charge of receiving and managing the design of each order.
The accounting department consists of an employee who is responsible for dealing with both suppliers and customers in all matters relating to invoicing and administration of the company. He is in contact with outsourced tax and financial consultancy.
Commercial Department consists of 2 employees in charge of managing and directing all the commercial action: differentiated in the sub-department of national sales and sub-department of sales in Europe. The person in charge of the sales department is responsible for all the commercial management of the company and for the search and prospecting of new markets and commercial opportunities.
PREMISES
The headquarters of 900 m2 where all the manufacturing, sales center (offices) and showroom take place. Whereof 200 m2 are destined to the cutting section and another 200 m2 to the finishing of the final product. In the design section, there is a 60 m2 room equipped with specific machinery for printing and control of design and printing quality.
In the sales and commercial management section, there is a 150 m2 space where offices are located and where the design, commercial and accounting teams are located, together with a showroom for reception of visitors, and a separate meeting room.
The building is a single construction with direct access from the street and features its own freight elevator.
Machinery
The company has sufficient specialized machinery to design and produce the sports garments in heir collection.
The design department has at its disposal 4 large format printing plotters of 1.80 m2 width, recently purchased and provided with a maintenance contract from an external company.
CATALOGUES
The company edited specialized catalogues of personalized cycling clothing with all the relevant specifications for each product and another catalogue of reusable hygiene masks with own designs as well as personalized men’s boxers. These last two items are the most innovative and new additions to their list of products.
CONCLUSION AND PRICING
This very successful and exclusive company is for sale at the price of
998.000 euro – premises rented
Or
1.248.000 euro including FULL PROPERTY industrial Premises
IMPORTANT NOTE: IN order to continue the growth of this company , the actual owner also considers to accept investors or even a shareholder with acquisition of 50% shares.