21083 – Beauty salon specializing in false eyelashes – Madrid City
This is a very successful beauty salon specialized mainly in applying false eyelashes, although they also have other services offering beauty treatments, such as, facials, body treatments, hair removal and eyelash lifting with an excellent quality / price ratio.
It is a very specialized, good quality and affordable service for all budgets.
They have been open since 2017, although the creation of the Sociedad Limitada took place in 2018. They started in Madrid centrum, and currently they have another headquarters in another area of Madrid Capital. Much more spacious and better located.
Over the years they have been able to increase their clientele resulting in a strong positioning on the actual market. Despite the difficult situation in 2020, due to COVID-19, they have been able to continue with their growth plan and increased their turnover with a 30 %.
This company is located in Madrid and has two different settings.
- One in Madrid Centre, a commercial area with many shops and services well-connected by Metro and buses
- The second one in an upscale residential area of Madrid City
Madrid is the capital and most-populous city of Spain. The city has almost 3.3 million inhabitants and a metropolitan area population of approximately 6.5 million. It is the second-largest city in the European Union (EU), surpassed only by Berlin, and its monocentric metropolitan area is the second-largest in the EU, surpassed only by Paris. The municipality covers 604.3 km2 geographical area.
The Madrid urban agglomeration has the third-largest GDP in the European Union and its influence in politics, education, entertainment, environment, media, fashion, science, culture, and the arts all contribute to its status as one of the world’s major global cities. Madrid is home to two world-famous football clubs, Real Madrid and Atlético Madrid.
While Madrid possesses modern infrastructure, it has preserved the look and feel of many of its historic neighbourhoods and streets. Its landmarks include the Plaza Mayor, the Royal Palace of Madrid; the Royal Theatre with its restored 1850 Opera House; the Buen Retiro Park, founded in 1631; the 19th-century National Library building (founded in 1712) containing some of Spain’s historical archives; many national museums, and the Golden Triangle of Art, located along the Paseo del Prado and comprising three art museums: Prado Museum, the Reina Sofía Museum, a museum of modern art, and the Thyssen-Bornemisza Museum, which complements the holdings of the other two museums. Cibeles Palace and Fountain has become one of the monument symbols of the city.
This beauty Salon offers five different services:
- The first and more important one is their lash treatments, where they perform eyelash lift, hair-to-hair mascara effect, Russian volume, lash decoration and removal of eyelash extensions.
- Secondly they offer eyebrow design.
- Another important treatment is facial care where they perform threading, basic / deep facial cleansing, virtual mesotherapy, led mask, facial oxygenation, chemical peel, micro needling with vitamins, hyaluronic acid and plasma.
- They also carry out corporal treatments, such as, maderoterapia and back cleaning.
- Lastly they offer different type of manicure treatments such as semi-permanent enamel, basic/Russian/spa manicure, gel system, gel filler and acrylic / gel removal
The company has a client portfolio of about 6,200 repeating clients that they manage in their files and database. The client’s profile is young, age between 20 and 40 years old, residing in any district of the city of Madrid and in nearby municipalities.
At their first location, they have a useful area of 55 m2 approx (street floor) + 65 m2 approx (basement). At the second one, there is a usable area of 25 m2 approx. both locations are situated in Madrid City.
They currently have 14 workers (they have incorporated two new people to the team in mid-January 2021). These are girls highly committed to their work, highly specialized in the service they provide, after training given by the company.
This business reached their success by making a great commitment to both their clients and their employees, as well as a strong work ethic. They also have an organic positioning in social networks that has allowed them this very favourable evolution over time:
Mainly through Instagram, Google My Business, and TikTok. Those are the main marketing channels they use. The company’s account on Instagram has some 87,890 accounts reached (Feb 2021), 1,544,829 impressions, an activity of 49,563 people and 44,699 profile visits only on their Instagram profile. While on TikTok they have experienced an increase of followers in the last month of + 119%. The Google My Business account has about 21,100 total views and 11.7MM total searches this month (Feb 2021). And the TikTok account has 29,500 followers (an increase of almost 10,000 followers in the last month).
In addition, they have a wide network of collaborators. The company has a network made up of more than 170 collaborators, well known and popular on social media, TV, press and culture, who collaborate in advertising for company’s services in exchange for their services. These collaborators have 28 MM followers on Instagram, 32 MM on TikTok and 5 MM on YouTube globally.
*The brand can be expanded through a franchise plan or by opening more of its own stores, given that the service is being increasingly demanded and there is an increase in people requesting it.
* Another method of expansion would be incorporating services dedicated to facial and body care taking advantage of the existing clients who trust their brand.
* Recently the current owner has started offering specialized courses in order to fuel the increasing demand for the professional application of false eyelashes:
Students will learn to design looks and, above all, they will expand job opportunities.
All courses include
Dossier with the theory and the protocol to follow
Basic kit with the necessary materials for the practice
- One month of online counseling
- Attendance certificate
Upcoming face-to-face group courses
March 08, 2021: Eyebrow design
March 14 and 15, 2021: Hair to Hair Lashes
March 21 and 22, 2021: Hair to Hair Lashes
March 28, 2021: Russian Volume Lashes
This highly successful company achieves a turnover of 418.209 euro and even managed to reach an increase of 118,000 euros in 2020 comparing to 2019.
CONCLUSION AND PRICING
Due to family issues the owner decided to list her business (an LTD Spanish Sociedad Limitada)
- Fully licensed
- Professionally installation
- Trained staff
- Client’s database 6,200 repeating clients
- Marketing methods in place and running
At 475,000 euro LEASEHOLD. Premises rented at 1.391 euro/month